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Surfing the Sky
Brand

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ABOUT THE PROJECT

THE CONCEPT

Surfing the sky - is an innovative consulting firm specialized in communication strategies and creators of the highly successful ¨Surfing the sky¨ methodology for long term data retention. A clean and modern graphic identity was developed as part of a wider brand update that includes a refreshed version of the brands iconic logo bearing the firms name and ¨surfer¨. A bold combination of white and blue colors with red accents convey the brand´s relaxed, fresh and forward thinking attitude, while a secondary serif type and ordered layout nod to the deeply scientific and calculated analysis behind the firm´s consulting approach. The brand experience is further enhanced with every project´s delivery in the form of a solutions kit incorporating the customer’s company analysis, results and data. This data is embedded within the kit in the form of a USB pill, alluding to Surf in the sky´s scientific background and role as a healer or purveyor of results.

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ABOUT THE PROJECT

THE CONCEPT

Surfing the sky - is an innovative consulting firm specialized in communication strategies and creators of the highly successful ¨Surfing the sky¨ methodology for long term data retention. A clean and modern graphic identity was developed as part of a wider brand update that includes a refreshed version of the brands iconic logo bearing the firms name and ¨surfer¨. A bold combination of white and blue colors with red accents convey the brand´s relaxed, fresh and forward thinking attitude, while a secondary serif type and ordered layout nod to the deeply scientific and calculated analysis behind the firm´s consulting approach. The brand experience is further enhanced with every project´s delivery in the form of a solutions kit incorporating the customer’s company analysis, results and data. This data is embedded within the kit in the form of a USB pill, alluding to Surf in the sky´s scientific background and role as a healer or purveyor of results.

DELTA INDOOR CLIMBING
Brand + Interior

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ABOUT THE PROJECT

THE CONCEPT

One of Monterrey´s most defining features are its colossal and imposing mountains, characteristic to the city´s unique landscape and home to a wide range of mountain related sports like hiking, trail running and rock climbing. Delta is Monterrey´s new indoor climbing club, a sanctuary for the city´s climbers, where both beginner and advanced athletes can get together, share, practice and progress their skills. Looking to appeal and promote climbing to a wider audience, Delta reinforces the sports´ great sense of community and companionship while also tackling one of its main misconceptions, safety. The brand´s visual identity is a blend of urban and topographic elements that allude to Monterrey´s contrasting landscape as well as the sport´s outdoor nature and the gym´s indoor features and amenities. Club-like graphic arrangements are a nod to the indoor climbing community and Delta´s positioning as an alternative workout club. Interior design layout and distribution alternates dynamic lounging spaces with active areas for specific muscle workout and training. Climbing walls serve as primary elements within Delta as large canvases in a gallery, encouraging users to examine, create and tackle multiple climbing routes. Based greatly on the urban side of the brand, the gym´s interior treatment combines neutral grey tones, raw concrete finishes and black metallic accents against neon colored climbing holds.

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ABOUT THE PROJECT

THE CONCEPT

One of Monterrey´s most defining features are its colossal and imposing mountains, characteristic to the city´s unique landscape and home to a wide range of mountain related sports like hiking, trail running and rock climbing. Delta is Monterrey´s new indoor climbing club, a sanctuary for the city´s climbers, where both beginner and advanced athletes can get together, share, practice and progress their skills. Looking to appeal and promote climbing to a wider audience, Delta reinforces the sports´ great sense of community and companionship while also tackling one of its main misconceptions, safety. The brand´s visual identity is a blend of urban and topographic elements that allude to Monterrey´s contrasting landscape as well as the sport´s outdoor nature and the gym´s indoor features and amenities. Club-like graphic arrangements are a nod to the indoor climbing community and Delta´s positioning as an alternative workout club. Interior design layout and distribution alternates dynamic lounging spaces with active areas for specific muscle workout and training. Climbing walls serve as primary elements within Delta as large canvases in a gallery, encouraging users to examine, create and tackle multiple climbing routes. Based greatly on the urban side of the brand, the gym´s interior treatment combines neutral grey tones, raw concrete finishes and black metallic accents against neon colored climbing holds.

Flamboyant
Brand

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ABOUT THE PROJECT

THE CONCEPT

Soda: Word used in Costa Rica to refer to an establishment, similar to a small restaurant providing food and beverages. Flamboyant is a newly established soda in the Heredia district in San Jose, Costa Rica. Founded with the premise of providing a contemporary take on the typical costa rican soda experience, Flamboyant blends the traditional soda’s warmth, familiarity and culinary richness of central american cuisine with practicality, healthy on the go offerings and café services to provide a healing place for the region’s commuters. Our graphic proposal is based off Flamboyant’s primary conceptual branches to create a modern take on a very human, very familiar and colorful costa rican soda. The main logotype is centered on characteristic soda lettering and signage upholding the regions tradition and heritage. A sober and clean visual language highlights the brands modern aspect, simplicity and practicality while a relatively wide color palette provides an upbeat atmosphere that alludes to the area's rich culture, rainforests, local familiarity and brand flexibility. Branding is accompanied by a simple yet versatile sticker system to accommodate any type of packaging format for “to-go” products and meals. The main icon is a stylized orchid, inspired by Costa Rica’s national flower and used as an additional seal, a subtle nod to the “café” aspect of the brand.

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ABOUT THE PROJECT

THE CONCEPT

Soda: Word used in Costa Rica to refer to an establishment, similar to a small restaurant providing food and beverages. Flamboyant is a newly established soda in the Heredia district in San Jose, Costa Rica. Founded with the premise of providing a contemporary take on the typical costa rican soda experience, Flamboyant blends the traditional soda’s warmth, familiarity and culinary richness of central american cuisine with practicality, healthy on the go offerings and café services to provide a healing place for the region’s commuters. Our graphic proposal is based off Flamboyant’s primary conceptual branches to create a modern take on a very human, very familiar and colorful costa rican soda. The main logotype is centered on characteristic soda lettering and signage upholding the regions tradition and heritage. A sober and clean visual language highlights the brands modern aspect, simplicity and practicality while a relatively wide color palette provides an upbeat atmosphere that alludes to the area's rich culture, rainforests, local familiarity and brand flexibility. Branding is accompanied by a simple yet versatile sticker system to accommodate any type of packaging format for “to-go” products and meals. The main icon is a stylized orchid, inspired by Costa Rica’s national flower and used as an additional seal, a subtle nod to the “café” aspect of the brand.

TIA OFILIA
Brand

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ABOUT THE PROJECT

THE CONCEPT

Tia Ofilia (Aunt Ofilia) is an organic foods brand from Monterrey, Mexico focused on delivering healthy natural and raw nutriments with a warm familiar taste. Tia Ofilia first approached us with the intention of formalizing its brand, seeking to expand their product range beyond their popular Granola mixes. Our analysis culminated in a re-brand process that would enable Tia Ofilia to properly and effectively communicate their vision, creating a unified brand experience and language for all future products and customer touch points. We focused primarily on generating a sense of purity, honesty and familiarity to highlight the company’s mission towards creating a more natural world. Tia Ofilia’s original logotype consisted on a cartoon styled illustration of Tia Ofilia herself. In order to generate a more modern, genuine and gentle image, we produced an illustration of Tia Ofilia. Using delicate hand made strokes, we were able to provide a slightly more somber tone, conveying the brand’s determination towards fostering a healthier lifestyle. To unify the brands modern simplicity with its hearty origin and strong sense of tradition, we developed a custom typeface based of a simple lean sans serif adding graphic interventions to convey the passion and effort behind every product.A “Real Food” seal was developed to emphasize the brands commitment to generating genuinely natural and organic foods in an increasingly artificial industry. An overall clean and pure tone is complemented by simple yet delicate hand made illustrations, a nod to the loving dedication and tradition behind Tia Ofilia’s foods.

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ABOUT THE PROJECT

THE CONCEPT

Tia Ofilia (Aunt Ofilia) is an organic foods brand from Monterrey, Mexico focused on delivering healthy natural and raw nutriments with a warm familiar taste. Tia Ofilia first approached us with the intention of formalizing its brand, seeking to expand their product range beyond their popular Granola mixes. Our analysis culminated in a re-brand process that would enable Tia Ofilia to properly and effectively communicate their vision, creating a unified brand experience and language for all future products and customer touch points. We focused primarily on generating a sense of purity, honesty and familiarity to highlight the company’s mission towards creating a more natural world. Tia Ofilia’s original logotype consisted on a cartoon styled illustration of Tia Ofilia herself. In order to generate a more modern, genuine and gentle image, we produced an illustration of Tia Ofilia. Using delicate hand made strokes, we were able to provide a slightly more somber tone, conveying the brand’s determination towards fostering a healthier lifestyle. To unify the brands modern simplicity with its hearty origin and strong sense of tradition, we developed a custom typeface based of a simple lean sans serif adding graphic interventions to convey the passion and effort behind every product.A “Real Food” seal was developed to emphasize the brands commitment to generating genuinely natural and organic foods in an increasingly artificial industry. An overall clean and pure tone is complemented by simple yet delicate hand made illustrations, a nod to the loving dedication and tradition behind Tia Ofilia’s foods.

Grupo Saltor
Brand

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ABOUT THE PROJECT

THE CONCEPT

Grupo Saltor is a construction and development services company established in 1989. With a profound basis in smart engineering, security and efficiency, their extensive portfolio of projects ranges from residential developments to industrial buildings and offices. We were commissioned to update their visual identity to communicate the firm’s expertise and commitment to quality and safety. The new branding program takes from construction development sites, urban security and safety signage to reinforce Grupo Saltor’s values and position as an urban developer and construction expert. The new logo is a monogram based on the firm’s former mark mixed with engineering elements. An electric bold blue and black provide a solid, modern and progressive identity.

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ABOUT THE PROJECT

THE CONCEPT

Grupo Saltor is a construction and development services company established in 1989. With a profound basis in smart engineering, security and efficiency, their extensive portfolio of projects ranges from residential developments to industrial buildings and offices. We were commissioned to update their visual identity to communicate the firm’s expertise and commitment to quality and safety. The new branding program takes from construction development sites, urban security and safety signage to reinforce Grupo Saltor’s values and position as an urban developer and construction expert. The new logo is a monogram based on the firm’s former mark mixed with engineering elements. An electric bold blue and black provide a solid, modern and progressive identity.

U34
Product

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ABOUT THE PROJECT

THE CONCEPT

U34 - The u34 lamp is our third design developed under our modern lighting concept, this time exploring the spherical volume of an icosahedral structure. The repetition of equilateral triangles of identical dimensions enables an easier production and assembly. As with the rest of our U lamps, the U34´s materials and looks take heavily from urban architecture, in this case a more pronounced nod towards industrial metallic structures. Doubling both as a pendant and table top lamp, the u34´s geometry allows for a simple yet versatile design.

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ABOUT THE PROJECT

THE CONCEPT

U34 - The u34 lamp is our third design developed under our modern lighting concept, this time exploring the spherical volume of an icosahedral structure. The repetition of equilateral triangles of identical dimensions enables an easier production and assembly. As with the rest of our U lamps, the U34´s materials and looks take heavily from urban architecture, in this case a more pronounced nod towards industrial metallic structures. Doubling both as a pendant and table top lamp, the u34´s geometry allows for a simple yet versatile design.

Opticretos
Brand

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ABOUT THE PROJECT

THE CONCEPT

Based in Monterrey - Mexico, Opticretos is a company specialized in architectural precast concrete fabrications. From producing concrete tiles, floors and facades to urban furniture and planters, Opticretos´ practice centers on developing structures using innovative technologies, material experimentation and design methodologies. Our re-brand for the firm focuses on communicating Opticretos´ innovative nature and forward thinking philosophy through a new branding system that involves triangular elements meant to represent prefabricated building blocks and a simple yet bold visual identity. The use of grey tones and material finishes in printed media further reinforce the company’s commitment to material experimentation and diversity.

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ABOUT THE PROJECT

THE CONCEPT

Based in Monterrey - Mexico, Opticretos is a company specialized in architectural precast concrete fabrications. From producing concrete tiles, floors and facades to urban furniture and planters, Opticretos´ practice centers on developing structures using innovative technologies, material experimentation and design methodologies. Our re-brand for the firm focuses on communicating Opticretos´ innovative nature and forward thinking philosophy through a new branding system that involves triangular elements meant to represent prefabricated building blocks and a simple yet bold visual identity. The use of grey tones and material finishes in printed media further reinforce the company’s commitment to material experimentation and diversity.

Spartan Camaro
Automotive

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ABOUT THE PROJECT

THE CONCEPT

COMING SOON

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ABOUT THE PROJECT

THE CONCEPT

COMING SOON

SAQQARA LIVING ROOM
Interior

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ABOUT THE PROJECT

THE CONCEPT

Saqqara Living Room – Our interior design intervention for Chic Haus Magazine´s Design Makeover event mixes pop culture with art and design to create a modern and fresh perspective. The living room becomes a platform for expression reflecting a reality and lifestyle that finds elegance, style and distinction in the rebellious, urban, frisky and unique. Several concrete elements and details are used to create an urban yet refined vibe to contrast with colourful unique and limited art toys by Kaws, Gary Baseman and Ron English.

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ABOUT THE PROJECT

THE CONCEPT

Saqqara Living Room – Our interior design intervention for Chic Haus Magazine´s Design Makeover event mixes pop culture with art and design to create a modern and fresh perspective. The living room becomes a platform for expression reflecting a reality and lifestyle that finds elegance, style and distinction in the rebellious, urban, frisky and unique. Several concrete elements and details are used to create an urban yet refined vibe to contrast with colourful unique and limited art toys by Kaws, Gary Baseman and Ron English.

U33
Product

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ABOUT THE PROJECT

THE CONCEPT

Our second lighting design developed under our modern lighting concept explores the themes of progression and evolution. Created to address continuously evolving interior spaces, U33 ́s design is born from a single unit pendant that can be combined and assembled with others to fulfill different lighting needs. Its modularity and versatility provides users a level of freedom and customization to create different lighting structures that accommodate their specific spatial and visual requirements. As part of our U (Urban) line of lamp designs, the U33 presents a geometric and modern visual language inspired heavily on contemporary urban trends. Its modern yet sober looks provide an evolving sense as the more moderate single lamp gains complexity and character by attaching other units.

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ABOUT THE PROJECT

THE CONCEPT

Our second lighting design developed under our modern lighting concept explores the themes of progression and evolution. Created to address continuously evolving interior spaces, U33 ́s design is born from a single unit pendant that can be combined and assembled with others to fulfill different lighting needs. Its modularity and versatility provides users a level of freedom and customization to create different lighting structures that accommodate their specific spatial and visual requirements. As part of our U (Urban) line of lamp designs, the U33 presents a geometric and modern visual language inspired heavily on contemporary urban trends. Its modern yet sober looks provide an evolving sense as the more moderate single lamp gains complexity and character by attaching other units.

U33 presents a geometric and modern visual language inspired heavily on contemporary urban trends.

U32-1
Product

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ABOUT THE PROJECT

THE CONCEPT

U32-1 introduces our U32 line of lighting artifacts developed for lamp manufacturer LampsLite. Constructed entirely from metal, U32-1 explores the concept of modern lighting, taking heavily from contemporary urban trends; particularly the tension and structure of the modern city landscape. Composed from two icosahedric geometries the lamp presents a distinct angular dialogue, between surface and frame.

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ABOUT THE PROJECT

THE CONCEPT

U32-1 introduces our U32 line of lighting artifacts developed for lamp manufacturer LampsLite. Constructed entirely from metal, U32-1 explores the concept of modern lighting, taking heavily from contemporary urban trends; particularly the tension and structure of the modern city landscape. Composed from two icosahedric geometries the lamp presents a distinct angular dialogue, between surface and frame.

THE FOOD BOUQUET
Brand + Interior

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ABOUT THE PROJECT

THE CONCEPT

The Food Bouquet is a newly established vegan bakery and organic foods brand in Monterrey, Mexico, specialized in generating wholesome and gluten free treats among other culinary products for healthy living. TFB’s brand concept stems from within the carefully selected ingredients and meticulously formulated recipes based on flower infusions. We believe that both, food and design when combined hold extraordinary potential for expression. So our mission was not only to generate a brand that would emphasize the organic and vegan nature while also evoking the delicacy, sophistication and subtlety of TFB’s fine bakery, but use design as a means to enhance a highly sensorial experience. French elegance typically associated with florists was the primary element integrated to outline the “bouquet” aspect of the brand. Hence, the use of a script typography combined with a clean sans serif typeface to provide a sophisticated yet modern vibe. Materials used for product packaging and branding range form wood, glass and porcelain to kraft and recycled paper textures for a contrast with clean, simple and subtle graphic interventions.

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ABOUT THE PROJECT

THE CONCEPT

The Food Bouquet is a newly established vegan bakery and organic foods brand in Monterrey, Mexico, specialized in generating wholesome and gluten free treats among other culinary products for healthy living. TFB’s brand concept stems from within the carefully selected ingredients and meticulously formulated recipes based on flower infusions. We believe that both, food and design when combined hold extraordinary potential for expression. So our mission was not only to generate a brand that would emphasize the organic and vegan nature while also evoking the delicacy, sophistication and subtlety of TFB’s fine bakery, but use design as a means to enhance a highly sensorial experience. French elegance typically associated with florists was the primary element integrated to outline the “bouquet” aspect of the brand. Hence, the use of a script typography combined with a clean sans serif typeface to provide a sophisticated yet modern vibe. Materials used for product packaging and branding range form wood, glass and porcelain to kraft and recycled paper textures for a contrast with clean, simple and subtle graphic interventions.

UNDER THE BELIEF THAT "DESIGN CAN CHANGE THE WORLD" SHIFT SEEKS TO CREATE INNOVATIVE AND DEEPLY CONCEPTUAL SOLUTIONS THAT INTEGRATE DESIGN IN ALL ASPECTS OF LIFE.

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Ricardo Covarrubias 3241-A Estadio 64830 Monterrey, Nuevo León, México