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LA MORENA
Product

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ABOUT THE PROJECT

THE CONCEPT

Long has concrete been regarded as a cold and industrial material. We believe its manual processes and properties, however, make it a modern, expressive and rich substance fit for many objects that have not yet been explored. “La Morena” is our first attempt to relocate this material as a highly aesthetic, modern and friendly component. “La Morena” is a small pot that combines two materials rarely seen together, wood and cement. The combination of both results in an honest and balanced artifact where concrete’s stony aesthetics are countered and warmed by wood’s organic looks. A smooth and delicate, laser cut wooden structure reminiscent of the agave plant serves as a base providing support for the concrete made pot. Its manufacturing brings together the old and new, by combining industrial craftsmanship and laser precision. “La Morena” is an addition to our portfolio of designs that seek to activate local production and artistry.

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ABOUT THE PROJECT

THE CONCEPT

Long has concrete been regarded as a cold and industrial material. We believe its manual processes and properties, however, make it a modern, expressive and rich substance fit for many objects that have not yet been explored. “La Morena” is our first attempt to relocate this material as a highly aesthetic, modern and friendly component. “La Morena” is a small pot that combines two materials rarely seen together, wood and cement. The combination of both results in an honest and balanced artifact where concrete’s stony aesthetics are countered and warmed by wood’s organic looks. A smooth and delicate, laser cut wooden structure reminiscent of the agave plant serves as a base providing support for the concrete made pot. Its manufacturing brings together the old and new, by combining industrial craftsmanship and laser precision. “La Morena” is an addition to our portfolio of designs that seek to activate local production and artistry.

“La Morena is an addition to our portfolio of designs that seek to activate local production and artistry.”

TIA OFILIA
Brand

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ABOUT THE PROJECT

THE CONCEPT

Tia Ofilia (Aunt Ofilia) is an organic foods brand from Monterrey, Mexico focused on delivering healthy natural and raw nutriments with a warm familiar taste. Tia Ofilia first approached us with the intention of formalizing its brand, seeking to expand their product range beyond their popular Granola mixes. Our analysis culminated in a re-brand process that would enable Tia Ofilia to properly and effectively communicate their vision, creating a unified brand experience and language for all future products and customer touch points. We focused primarily on generating a sense of purity, honesty and familiarity to highlight the company’s mission towards creating a more natural world. Tia Ofilia’s original logotype consisted on a cartoon styled illustration of Tia Ofilia herself. In order to generate a more modern, genuine and gentle image, we produced an illustration of Tia Ofilia. Using delicate hand made strokes, we were able to provide a slightly more somber tone, conveying the brand’s determination towards fostering a healthier lifestyle. To unify the brands modern simplicity with its hearty origin and strong sense of tradition, we developed a custom typeface based of a simple lean sans serif adding graphic interventions to convey the passion and effort behind every product.A “Real Food” seal was developed to emphasize the brands commitment to generating genuinely natural and organic foods in an increasingly artificial industry. An overall clean and pure tone is complemented by simple yet delicate hand made illustrations, a nod to the loving dedication and tradition behind Tia Ofilia’s foods.

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ABOUT THE PROJECT

THE CONCEPT

Tia Ofilia (Aunt Ofilia) is an organic foods brand from Monterrey, Mexico focused on delivering healthy natural and raw nutriments with a warm familiar taste. Tia Ofilia first approached us with the intention of formalizing its brand, seeking to expand their product range beyond their popular Granola mixes. Our analysis culminated in a re-brand process that would enable Tia Ofilia to properly and effectively communicate their vision, creating a unified brand experience and language for all future products and customer touch points. We focused primarily on generating a sense of purity, honesty and familiarity to highlight the company’s mission towards creating a more natural world. Tia Ofilia’s original logotype consisted on a cartoon styled illustration of Tia Ofilia herself. In order to generate a more modern, genuine and gentle image, we produced an illustration of Tia Ofilia. Using delicate hand made strokes, we were able to provide a slightly more somber tone, conveying the brand’s determination towards fostering a healthier lifestyle. To unify the brands modern simplicity with its hearty origin and strong sense of tradition, we developed a custom typeface based of a simple lean sans serif adding graphic interventions to convey the passion and effort behind every product.A “Real Food” seal was developed to emphasize the brands commitment to generating genuinely natural and organic foods in an increasingly artificial industry. An overall clean and pure tone is complemented by simple yet delicate hand made illustrations, a nod to the loving dedication and tradition behind Tia Ofilia’s foods.

“We focused primarily on generating a sense of purity, honesty and familiarity to highlight the company’s mission.”

U32-1
Product

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ABOUT THE PROJECT

THE CONCEPT

U32-1 introduces our U32 line of lighting artifacts developed for lamp manufacturer LampsLite. Constructed entirely from metal, U32-1 explores the concept of modern lighting, taking heavily from contemporary urban trends; particularly the tension and structure of the modern city landscape. Composed from two icosahedric geometries the lamp presents a distinct angular dialogue, between surface and frame.

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ABOUT THE PROJECT

THE CONCEPT

U32-1 introduces our U32 line of lighting artifacts developed for lamp manufacturer LampsLite. Constructed entirely from metal, U32-1 explores the concept of modern lighting, taking heavily from contemporary urban trends; particularly the tension and structure of the modern city landscape. Composed from two icosahedric geometries the lamp presents a distinct angular dialogue, between surface and frame.

“U32-1 explores the concept of modern lighting, taking heavily from contemporary urban trends.”

MATTER LAMP
Product

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ABOUT THE PROJECT

THE CONCEPT

Matter can ultimately be converted into energy. This was our main premise when designing the Matter lamp, a study on the relation and states of matter as it can be changed from one form to another. Matter in the form of positrons and electrons can be changed into photons, hence the Matter lamp’s solid and light elements. Made from black concrete disks that intersect with wooden structures, the Matter lamp continues our experimentation with concrete’s peculiar aesthetics while generating a spherical shape and structure that alludes to the design’s scientific foundation. Its manufacturing brings together the old and new, by combining industrial craftsmanship and CNC precision.

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ABOUT THE PROJECT

THE CONCEPT

Matter can ultimately be converted into energy. This was our main premise when designing the Matter lamp, a study on the relation and states of matter as it can be changed from one form to another. Matter in the form of positrons and electrons can be changed into photons, hence the Matter lamp’s solid and light elements. Made from black concrete disks that intersect with wooden structures, the Matter lamp continues our experimentation with concrete’s peculiar aesthetics while generating a spherical shape and structure that alludes to the design’s scientific foundation. Its manufacturing brings together the old and new, by combining industrial craftsmanship and CNC precision.

“Matter can ultimately be converted into energy.”

THE FOOD BOUQUET
Brand
Interior

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ABOUT THE PROJECT

THE CONCEPT

The Food Bouquet is a newly established vegan bakery and organic foods brand in Monterrey, Mexico, specialized in generating wholesome and gluten free treats among other culinary products for healthy living. TFB’s brand concept stems from within the carefully selected ingredients and meticulously formulated recipes based on flower infusions. We believe that both, food and design when combined hold extraordinary potential for expression. So our mission was not only to generate a brand that would emphasize the organic and vegan nature while also evoking the delicacy, sophistication and subtlety of TFB’s fine bakery, but use design as a means to enhance a highly sensorial experience. French elegance typically associated with florists was the primary element integrated to outline the “bouquet” aspect of the brand. Hence, the use of a script typography combined with a clean sans serif typeface to provide a sophisticated yet modern vibe. Materials used for product packaging and branding range form wood, glass and porcelain to kraft and recycled paper textures for a contrast with clean, simple and subtle graphic interventions.

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ABOUT THE PROJECT

THE CONCEPT

The Food Bouquet is a newly established vegan bakery and organic foods brand in Monterrey, Mexico, specialized in generating wholesome and gluten free treats among other culinary products for healthy living. TFB’s brand concept stems from within the carefully selected ingredients and meticulously formulated recipes based on flower infusions. We believe that both, food and design when combined hold extraordinary potential for expression. So our mission was not only to generate a brand that would emphasize the organic and vegan nature while also evoking the delicacy, sophistication and subtlety of TFB’s fine bakery, but use design as a means to enhance a highly sensorial experience. French elegance typically associated with florists was the primary element integrated to outline the “bouquet” aspect of the brand. Hence, the use of a script typography combined with a clean sans serif typeface to provide a sophisticated yet modern vibe. Materials used for product packaging and branding range form wood, glass and porcelain to kraft and recycled paper textures for a contrast with clean, simple and subtle graphic interventions.

“We believe that both, food and design when combined hold extraordinary potential for expression.”

UNDER THE BELIEF THAT "DESIGN CAN CHANGE THE WORLD" SHIFT SEEKS TO CREATE INNOVATIVE AND DEEPLY CONCEPTUAL SOLUTIONS THAT INTEGRATE DESIGN IN ALL ASPECTS OF LIFE.

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info@byshift.mx
+52 81 1934 1022

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Ricardo Covarrubias 3241-A Estadio 64830 Monterrey, Nuevo León, México