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Gran Cruz
Brand + Product

ABOUT THE PROJECT

THE CONCEPT

Gran Cruz is a premium chocolate Brand dedicated to the pursue of perfection, through artistry and dedication. From the devoted growth and meticulous selection of Mexico´s best cacao, Gran Cruz’ final product is a symbol of Mesoamerica´s powerful tradition and richness. The chocolate itself, seen as a “food of the gods” in Aztec culture and the result of great work and effort, is portrayed as a valued award. With this in mind we opted to create a visual language that alludes to Latin America´s colonial era´s craftsmanship and military recognitions in the form of a “Cruz” or medal, hence the name Gran Cruz. The detailed patterns and holograms in both branding and packaging aim to communicate the product´s authenticity and level of attention to detail, effort and demanding selection process. The mixture of serif, sans serif and handwritten texts highlight the brands human aspect and artistry. A modern and vibrant color palette is contrasted against sober and monochromatic tags as a reference to Mesoamerica´s colorful culture juxtaposed with colonial era´s industrial European influence.

ABOUT THE PROJECT

THE CONCEPT

Gran Cruz is a premium chocolate Brand dedicated to the pursue of perfection, through artistry and dedication. From the devoted growth and meticulous selection of Mexico´s best cacao, Gran Cruz’ final product is a symbol of Mesoamerica´s powerful tradition and richness. The chocolate itself, seen as a “food of the gods” in Aztec culture and the result of great work and effort, is portrayed as a valued award. With this in mind we opted to create a visual language that alludes to Latin America´s colonial era´s craftsmanship and military recognitions in the form of a “Cruz” or medal, hence the name Gran Cruz. The detailed patterns and holograms in both branding and packaging aim to communicate the product´s authenticity and level of attention to detail, effort and demanding selection process. The mixture of serif, sans serif and handwritten texts highlight the brands human aspect and artistry. A modern and vibrant color palette is contrasted against sober and monochromatic tags as a reference to Mesoamerica´s colorful culture juxtaposed with colonial era´s industrial European influence.

BUTACA LEGADO
Brand + Product

ABOUT THE PROJECT

THE CONCEPT

The demolition of Tec de Monterrey´s iconic stadium gives origin to a project that seeks to re-use or repurpose its seats through a program that would enable fans to not only acquire a seat but also provide funds for the Lideres del Mañana Foundation delivering scholarships for students with limited resources. Home to the university´s Borregos sports teams and the city´s Rayados Football Club, the Estadio Tecnologico became a temple and sanctuary for many of Monterrey´s sports fans. This project is a tribute to that venue, its fans, teams and their historic moments. We created 2 variations under a single concept, to provide fans with a piece of the historic venue itself, not only in terms of an original seat but an object that would homage every aspect of the property with its design, materials and details. Each variation follows this idea, yet each focused on creating a different experience. With a concrete base and engraving, the Legacy chair, is an object that we believe transcends for its aesthetic and highly emotional value. Much like an art piece or collector’s item, every aspect of its design is a homage to the historic stadium while also enabling fans to continue using their preferred seat. On the other hand, playing a more functional and familiar approach, our Classic design is centered in its relationship with the user and game watching experience. Simple yet functional details like an integrated bottle opener enhance sharing moments with family and friends while a lighter design and appearance reinforce its practical focus.

ABOUT THE PROJECT

THE CONCEPT

The demolition of Tec de Monterrey´s iconic stadium gives origin to a project that seeks to re-use or repurpose its seats through a program that would enable fans to not only acquire a seat but also provide funds for the Lideres del Mañana Foundation delivering scholarships for students with limited resources. Home to the university´s Borregos sports teams and the city´s Rayados Football Club, the Estadio Tecnologico became a temple and sanctuary for many of Monterrey´s sports fans. This project is a tribute to that venue, its fans, teams and their historic moments. We created 2 variations under a single concept, to provide fans with a piece of the historic venue itself, not only in terms of an original seat but an object that would homage every aspect of the property with its design, materials and details. Each variation follows this idea, yet each focused on creating a different experience. With a concrete base and engraving, the Legacy chair, is an object that we believe transcends for its aesthetic and highly emotional value. Much like an art piece or collector’s item, every aspect of its design is a homage to the historic stadium while also enabling fans to continue using their preferred seat. On the other hand, playing a more functional and familiar approach, our Classic design is centered in its relationship with the user and game watching experience. Simple yet functional details like an integrated bottle opener enhance sharing moments with family and friends while a lighter design and appearance reinforce its practical focus.

Surfing the Sky
Brand

ABOUT THE PROJECT

THE CONCEPT

Surfing the sky - is an innovative consulting firm specialized in communication strategies and creators of the highly successful ¨Surfing the sky¨ methodology for long term data retention. A clean and modern graphic identity was developed as part of a wider brand update that includes a refreshed version of the brands iconic logo bearing the firms name and ¨surfer¨. A bold combination of white and blue colors with red accents convey the brand´s relaxed, fresh and forward thinking attitude, while a secondary serif type and ordered layout nod to the deeply scientific and calculated analysis behind the firm´s consulting approach. The brand experience is further enhanced with every project´s delivery in the form of a solutions kit incorporating the customer’s company analysis, results and data. This data is embedded within the kit in the form of a USB pill, alluding to Surf in the sky´s scientific background and role as a healer or purveyor of results.

ABOUT THE PROJECT

THE CONCEPT

Surfing the sky - is an innovative consulting firm specialized in communication strategies and creators of the highly successful ¨Surfing the sky¨ methodology for long term data retention. A clean and modern graphic identity was developed as part of a wider brand update that includes a refreshed version of the brands iconic logo bearing the firms name and ¨surfer¨. A bold combination of white and blue colors with red accents convey the brand´s relaxed, fresh and forward thinking attitude, while a secondary serif type and ordered layout nod to the deeply scientific and calculated analysis behind the firm´s consulting approach. The brand experience is further enhanced with every project´s delivery in the form of a solutions kit incorporating the customer’s company analysis, results and data. This data is embedded within the kit in the form of a USB pill, alluding to Surf in the sky´s scientific background and role as a healer or purveyor of results.

DELTA INDOOR CLIMBING
Brand + Interior

ABOUT THE PROJECT

THE CONCEPT

One of Monterrey´s most defining features are its colossal and imposing mountains, characteristic to the city´s unique landscape and home to a wide range of mountain related sports like hiking, trail running and rock climbing. Delta is Monterrey´s new indoor climbing club, a sanctuary for the city´s climbers, where both beginner and advanced athletes can get together, share, practice and progress their skills. Looking to appeal and promote climbing to a wider audience, Delta reinforces the sports´ great sense of community and companionship while also tackling one of its main misconceptions, safety. The brand´s visual identity is a blend of urban and topographic elements that allude to Monterrey´s contrasting landscape as well as the sport´s outdoor nature and the gym´s indoor features and amenities. Club-like graphic arrangements are a nod to the indoor climbing community and Delta´s positioning as an alternative workout club. Interior design layout and distribution alternates dynamic lounging spaces with active areas for specific muscle workout and training. Climbing walls serve as primary elements within Delta as large canvases in a gallery, encouraging users to examine, create and tackle multiple climbing routes. Based greatly on the urban side of the brand, the gym´s interior treatment combines neutral grey tones, raw concrete finishes and black metallic accents against neon colored climbing holds.

ABOUT THE PROJECT

THE CONCEPT

One of Monterrey´s most defining features are its colossal and imposing mountains, characteristic to the city´s unique landscape and home to a wide range of mountain related sports like hiking, trail running and rock climbing. Delta is Monterrey´s new indoor climbing club, a sanctuary for the city´s climbers, where both beginner and advanced athletes can get together, share, practice and progress their skills. Looking to appeal and promote climbing to a wider audience, Delta reinforces the sports´ great sense of community and companionship while also tackling one of its main misconceptions, safety. The brand´s visual identity is a blend of urban and topographic elements that allude to Monterrey´s contrasting landscape as well as the sport´s outdoor nature and the gym´s indoor features and amenities. Club-like graphic arrangements are a nod to the indoor climbing community and Delta´s positioning as an alternative workout club. Interior design layout and distribution alternates dynamic lounging spaces with active areas for specific muscle workout and training. Climbing walls serve as primary elements within Delta as large canvases in a gallery, encouraging users to examine, create and tackle multiple climbing routes. Based greatly on the urban side of the brand, the gym´s interior treatment combines neutral grey tones, raw concrete finishes and black metallic accents against neon colored climbing holds.

Flamboyant
Brand

ABOUT THE PROJECT

THE CONCEPT

Soda: Word used in Costa Rica to refer to an establishment, similar to a small restaurant providing food and beverages. Flamboyant is a newly established soda in the Heredia district in San Jose, Costa Rica. Founded with the premise of providing a contemporary take on the typical costa rican soda experience, Flamboyant blends the traditional soda’s warmth, familiarity and culinary richness of central american cuisine with practicality, healthy on the go offerings and café services to provide a healing place for the region’s commuters. Our graphic proposal is based off Flamboyant’s primary conceptual branches to create a modern take on a very human, very familiar and colorful costa rican soda. The main logotype is centered on characteristic soda lettering and signage upholding the regions tradition and heritage. A sober and clean visual language highlights the brands modern aspect, simplicity and practicality while a relatively wide color palette provides an upbeat atmosphere that alludes to the area's rich culture, rainforests, local familiarity and brand flexibility. Branding is accompanied by a simple yet versatile sticker system to accommodate any type of packaging format for “to-go” products and meals. The main icon is a stylized orchid, inspired by Costa Rica’s national flower and used as an additional seal, a subtle nod to the “café” aspect of the brand.

ABOUT THE PROJECT

THE CONCEPT

Soda: Word used in Costa Rica to refer to an establishment, similar to a small restaurant providing food and beverages. Flamboyant is a newly established soda in the Heredia district in San Jose, Costa Rica. Founded with the premise of providing a contemporary take on the typical costa rican soda experience, Flamboyant blends the traditional soda’s warmth, familiarity and culinary richness of central american cuisine with practicality, healthy on the go offerings and café services to provide a healing place for the region’s commuters. Our graphic proposal is based off Flamboyant’s primary conceptual branches to create a modern take on a very human, very familiar and colorful costa rican soda. The main logotype is centered on characteristic soda lettering and signage upholding the regions tradition and heritage. A sober and clean visual language highlights the brands modern aspect, simplicity and practicality while a relatively wide color palette provides an upbeat atmosphere that alludes to the area's rich culture, rainforests, local familiarity and brand flexibility. Branding is accompanied by a simple yet versatile sticker system to accommodate any type of packaging format for “to-go” products and meals. The main icon is a stylized orchid, inspired by Costa Rica’s national flower and used as an additional seal, a subtle nod to the “café” aspect of the brand.

Grupo Saltor
Brand

ABOUT THE PROJECT

THE CONCEPT

Grupo Saltor is a construction and development services company established in 1989. With a profound basis in smart engineering, security and efficiency, their extensive portfolio of projects ranges from residential developments to industrial buildings and offices. We were commissioned to update their visual identity to communicate the firm’s expertise and commitment to quality and safety. The new branding program takes from construction development sites, urban security and safety signage to reinforce Grupo Saltor’s values and position as an urban developer and construction expert. The new logo is a monogram based on the firm’s former mark mixed with engineering elements. An electric bold blue and black provide a solid, modern and progressive identity.

ABOUT THE PROJECT

THE CONCEPT

Grupo Saltor is a construction and development services company established in 1989. With a profound basis in smart engineering, security and efficiency, their extensive portfolio of projects ranges from residential developments to industrial buildings and offices. We were commissioned to update their visual identity to communicate the firm’s expertise and commitment to quality and safety. The new branding program takes from construction development sites, urban security and safety signage to reinforce Grupo Saltor’s values and position as an urban developer and construction expert. The new logo is a monogram based on the firm’s former mark mixed with engineering elements. An electric bold blue and black provide a solid, modern and progressive identity.

U34
Product

ABOUT THE PROJECT

THE CONCEPT

U34 - The u34 lamp is our third design developed under our modern lighting concept, this time exploring the spherical volume of an icosahedral structure. The repetition of equilateral triangles of identical dimensions enables an easier production and assembly. As with the rest of our U lamps, the U34´s materials and looks take heavily from urban architecture, in this case a more pronounced nod towards industrial metallic structures. Doubling both as a pendant and table top lamp, the u34´s geometry allows for a simple yet versatile design.

ABOUT THE PROJECT

THE CONCEPT

U34 - The u34 lamp is our third design developed under our modern lighting concept, this time exploring the spherical volume of an icosahedral structure. The repetition of equilateral triangles of identical dimensions enables an easier production and assembly. As with the rest of our U lamps, the U34´s materials and looks take heavily from urban architecture, in this case a more pronounced nod towards industrial metallic structures. Doubling both as a pendant and table top lamp, the u34´s geometry allows for a simple yet versatile design.

Spartan Camaro
Automotive

ABOUT THE PROJECT

THE CONCEPT

COMING SOON

ABOUT THE PROJECT

THE CONCEPT

COMING SOON

UNDER THE BELIEF THAT "DESIGN CAN CHANGE THE WORLD" SHIFT SEEKS TO CREATE INNOVATIVE AND DEEPLY CONCEPTUAL SOLUTIONS THAT INTEGRATE DESIGN IN ALL ASPECTS OF LIFE.

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Ricardo Covarrubias 3241-A Estadio 64830 Monterrey, Nuevo León, México