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SHIFT F-1
Product

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SHIFT F-1
About the project


The Concept

SHIFT F1 SNEAKERS: As intense sneaker lovers and designers, we decided to create our own sneaker design. The Shift F1’s broaden our design language, while setting an exercise to experiment and explore the future of footwear design. A modular structure composed of 4 different elements allow users to create a personalized design with a futuristic layered look. The Shift F1’s where designed with a custom buckle system showcasing the Shift sport logo over an industrial buckle frame for an extra secured fit and support. A transparent sole piece enables users to accesorize by adding color accents through plastic and metallic add-ons.


SHIFT F-1
About the project


The Concept

SHIFT F1 SNEAKERS: As intense sneaker lovers and designers, we decided to create our own sneaker design. The Shift F1’s broaden our design language, while setting an exercise to experiment and explore the future of footwear design. A modular structure composed of 4 different elements allow users to create a personalized design with a futuristic layered look. The Shift F1’s where designed with a custom buckle system showcasing the Shift sport logo over an industrial buckle frame for an extra secured fit and support. A transparent sole piece enables users to accesorize by adding color accents through plastic and metallic add-ons.


Dogcity
Brand

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Dogcity
About the project


The Concept

Dog City Your pet, Our family - An all in one center for pets, Dog City fuses a hotel, vet clinic, grooming center and store into a single go-to place for pet care. Creating a family-like experience for pets, Dog City focuses on providing a warm, caring and personalized environment for each (pet) customer, looking to attend and service each pet’s individual needs. Our branding solution seeks to communicate Dog City’s caring and familiar sense through a warm, playful and soft pallette. An icon system was developed to differentiate each of Dog City’s service branches (grooming, hotel and clinic), while the development of stationary elements and personalized documents help reinforce the brands custom approach


Dogcity
About the project


The Concept

Dog City Your pet, Our family - An all in one center for pets, Dog City fuses a hotel, vet clinic, grooming center and store into a single go-to place for pet care. Creating a family-like experience for pets, Dog City focuses on providing a warm, caring and personalized environment for each (pet) customer, looking to attend and service each pet’s individual needs. Our branding solution seeks to communicate Dog City’s caring and familiar sense through a warm, playful and soft pallette. An icon system was developed to differentiate each of Dog City’s service branches (grooming, hotel and clinic), while the development of stationary elements and personalized documents help reinforce the brands custom approach


Fuse Construction
Brand

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Fuse Construction
About the project


The Concept

Fuse Construction is a residential and industrial construction company focused on the development of high end projects as well as the investment and execution of real estate. Backed up by years of experience in the construction field, Fuse takes pride in its reliability and efficiency through precision planning, commitment and expertise. Fuse Construction’s calculated and methodic practice is further enhanced through a personalized service and treatment. Our branding program for Fuse, enfolds a solid, and reliable brand with a vibrant, fresh and personal attitude. The use of architectural and construction plan illustrations as patterns are indicative of the company’s practice while also being allusive to their meticulous planning and attention to detail. A dark blue color conveys the brand’s serious and professional aspect while the human and visionary side of the firm is depicted through a vibrant orange. The contrasting thickness in the typographic logo serve the same purpose portraying reliability and service. The end product is a solid, modern and technical brand with a prospective feel.


Fuse Construction
About the project


The Concept

Fuse Construction is a residential and industrial construction company focused on the development of high end projects as well as the investment and execution of real estate. Backed up by years of experience in the construction field, Fuse takes pride in its reliability and efficiency through precision planning, commitment and expertise. Fuse Construction’s calculated and methodic practice is further enhanced through a personalized service and treatment. Our branding program for Fuse, enfolds a solid, and reliable brand with a vibrant, fresh and personal attitude. The use of architectural and construction plan illustrations as patterns are indicative of the company’s practice while also being allusive to their meticulous planning and attention to detail. A dark blue color conveys the brand’s serious and professional aspect while the human and visionary side of the firm is depicted through a vibrant orange. The contrasting thickness in the typographic logo serve the same purpose portraying reliability and service. The end product is a solid, modern and technical brand with a prospective feel.


Spartan Camaro
Product + Automotive

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Spartan Camaro
About the project


The Concept

SPARTAN CAMARO - A few years back we started a collaboration with local car builder SRMOTORS to design and create unique automobiles of outstanding performance, looks and a more profoundly integrated experience. More than just modifying and restoring old classics, we approached and reinterpreted existing vehicles into modern classics, applying our own design perspective and passion for cars. To respect and honor the source vehicle, we created a hybrid concept of form and function merging unique elements of a distinct classic with modern technology and aesthetics. The Spartan Camaro is our first endeavor based on Chevrolet’s second generation Camaro. More specifically a homage to the 76’ Camaro, the Spartan is our re-interpretation of the 70’s muscle contender. Following GM’s description for the Camaro as a “Vicious animal that eats Mustangs”, we created what we believe is a more emotional and aggressive design, yet elegant and refined, furthering the second gen’s original traits. With black gloss, matte and carbon fiber finishes the Spartan is portrayed as an antagonist with a darker and more mysterious vibe. Integrating the Camaro’s fifth generation technology, the Spartan seats on a custom designed chasis with a body widened by 4 inches to improve its stance. A completely redesigned front and rear as well as interior and exterior components are among some the many elements tha have been redesigned.


Spartan Camaro
About the project


The Concept

SPARTAN CAMARO - A few years back we started a collaboration with local car builder SRMOTORS to design and create unique automobiles of outstanding performance, looks and a more profoundly integrated experience. More than just modifying and restoring old classics, we approached and reinterpreted existing vehicles into modern classics, applying our own design perspective and passion for cars. To respect and honor the source vehicle, we created a hybrid concept of form and function merging unique elements of a distinct classic with modern technology and aesthetics. The Spartan Camaro is our first endeavor based on Chevrolet’s second generation Camaro. More specifically a homage to the 76’ Camaro, the Spartan is our re-interpretation of the 70’s muscle contender. Following GM’s description for the Camaro as a “Vicious animal that eats Mustangs”, we created what we believe is a more emotional and aggressive design, yet elegant and refined, furthering the second gen’s original traits. With black gloss, matte and carbon fiber finishes the Spartan is portrayed as an antagonist with a darker and more mysterious vibe. Integrating the Camaro’s fifth generation technology, the Spartan seats on a custom designed chasis with a body widened by 4 inches to improve its stance. A completely redesigned front and rear as well as interior and exterior components are among some the many elements tha have been redesigned.


Bajamar
Brand

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Bajamar
About the project


The Concept

Bajamar - Locally brewed in Ecuador’s port city of Guayaquil, Bajamar is Master brewer Diego Reyes’ latest blend. A brand that seeks to shorten the gap between artisanal and mainstream mass produced beers by combining the best of both worlds to further sensitize consumers of craft beer’s unique characteristics. Appealing to Guayaquil’s volume based beer consumption, the brand is launched with two popular beer styles, American Pale Ale and Lager. Bajamar’s brand language and name reference its hometown’s location, identity and port culture. With a colorful, marine and sunny natural landscape, Guayaquil’s industrial and modern ports provide a singular visual contrast. A combination that perfectly serves Bajamar’s merger of modern and artisanal aspects, hence the brand's bright palette and modern typeface. The custom typographic logo intervened with a coastal motif takes from bold signage found in containers and ships. The craft aspect of the brand is portrayed through Diego’s seal and signature in the form of a crown in reference to Diego’s mastery in brewing and surname.


Bajamar
About the project


The Concept

Bajamar - Locally brewed in Ecuador’s port city of Guayaquil, Bajamar is Master brewer Diego Reyes’ latest blend. A brand that seeks to shorten the gap between artisanal and mainstream mass produced beers by combining the best of both worlds to further sensitize consumers of craft beer’s unique characteristics. Appealing to Guayaquil’s volume based beer consumption, the brand is launched with two popular beer styles, American Pale Ale and Lager. Bajamar’s brand language and name reference its hometown’s location, identity and port culture. With a colorful, marine and sunny natural landscape, Guayaquil’s industrial and modern ports provide a singular visual contrast. A combination that perfectly serves Bajamar’s merger of modern and artisanal aspects, hence the brand's bright palette and modern typeface. The custom typographic logo intervened with a coastal motif takes from bold signage found in containers and ships. The craft aspect of the brand is portrayed through Diego’s seal and signature in the form of a crown in reference to Diego’s mastery in brewing and surname.


Gran Cruz
Brand

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Gran Cruz
About the project


The Concept

Gran Cruz is a premium chocolate Brand dedicated to the pursue of perfection, through artistry and dedication. From the devoted growth and meticulous selection of Mexico´s best cacao, Gran Cruz’ final product is a symbol of Mesoamerica´s powerful tradition and richness. The chocolate itself, seen as a “food of the gods” in Aztec culture and the result of great work and effort, is portrayed as a valued award. With this in mind we opted to create a visual language that alludes to Latin America´s colonial era´s craftsmanship and military recognitions in the form of a “Cruz” or medal, hence the name Gran Cruz. The detailed patterns and holograms in both branding and packaging aim to communicate the product´s authenticity and level of attention to detail, effort and demanding selection process. The mixture of serif, sans serif and handwritten texts highlight the brands human aspect and artistry. A modern and vibrant color palette is contrasted against sober and monochromatic tags as a reference to Mesoamerica´s colorful culture juxtaposed with colonial era´s industrial European influence.


Gran Cruz
About the project


The Concept

Gran Cruz is a premium chocolate Brand dedicated to the pursue of perfection, through artistry and dedication. From the devoted growth and meticulous selection of Mexico´s best cacao, Gran Cruz’ final product is a symbol of Mesoamerica´s powerful tradition and richness. The chocolate itself, seen as a “food of the gods” in Aztec culture and the result of great work and effort, is portrayed as a valued award. With this in mind we opted to create a visual language that alludes to Latin America´s colonial era´s craftsmanship and military recognitions in the form of a “Cruz” or medal, hence the name Gran Cruz. The detailed patterns and holograms in both branding and packaging aim to communicate the product´s authenticity and level of attention to detail, effort and demanding selection process. The mixture of serif, sans serif and handwritten texts highlight the brands human aspect and artistry. A modern and vibrant color palette is contrasted against sober and monochromatic tags as a reference to Mesoamerica´s colorful culture juxtaposed with colonial era´s industrial European influence.


 

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Shift Studio


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Headquarters:

Ricardo Covarrubias 3241-A
Estadio 64830
Monterrey, Nuevo León, México

 

SHIFT